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Images that inspire finance
Images that inspire finance





images that inspire finance

The team is working on further research to determine how different photos, beyond these two sets of bat photos, influence people and how they perceive bats and their conservation. “And I hope we get more of an understanding about the impact of different kind of photos, also in relation to other wildlife, on people.”

images that inspire finance

“I would hope to contribute with this study to our current understanding that carefully selected photos can underpin our conservation messages,” she said. Straka said she hopes scientists and conservationists can use the findings to influence how they promote bat conservation. The study was done before the ongoing coronavirus pandemic, however, which may result in greater fear of bats due to their possible involvement in the virus’ spread. Researchers also found that feelings of fear were quite low when people looked at either type of photo, which Straka said is good news. But compared to the threatened photos, the ones with bats and people evoked less feelings of anger, sadness and compassion.

Images that inspire finance driver#

“We know from other studies that compassion can be very strong driver to get engaged in nature and wildlife related issues.”īoth types of photos resulted in people showing interest in bats. “While we do not know how long this effect lasts, these are at least first and promising findings,” Straka said. Perhaps more importantly, they also expressed more positive attitudes towards bat conservation and slightly higher intentions to get involved in their conservation. The team found that when people saw threatened bats, they often reacted with compassion and sometimes showed feelings of anger and sadness. But when they were shown photos of dead bats or those in distress, people became at least temporarily passionate about conserving them. Individuals were shown this photo of a human with a bat, which resulted in more interest in bats. Before and after people viewed the photos, they rated their emotions towards bats and their intentions to get involved in their conservation. The other saw bats with people who looked interested and happy. One group saw bats that were dead or in distress. Straka led a study published in Human Dimensions of Wildlife in which she and her colleagues showed two different sets of photos on a screen to participants in a lab experiment. “This might help us get a better understanding of what kind of photos can be used to engage the public and to get our message in relation bat conservation more effectively across.”īy finding out how different bat photos provoke different emotions, Straka said, scientists and conservationists can choose imagery that underpins their messaging. “We wanted to know how different photos of bats trigger people`s emotions and thought processes, such as attitudes towards bats and their conservation or to get involved in their conservation,” said Tanja Straka, a postdoctoral researcher at the Technical University of Berlin. They hope the information can help inform messaging that promotes conservation. Researchers recently found that photographs of bats, especially those of dead or in distress, can prompt members of the public to feel compassion, anger and sadness for bats and to increase, at least temporarily, their intentions to get involved in bat conservation. Can photos of bats inspire more people to want to conserve them? Credit: Andreas ZahnĪ picture can be worth a thousand words when finding imagery to promote the conservation of animals that aren’t the most charismatic.







Images that inspire finance